About Point Nord

A Nordic point of view, in conversation with the world.

Point Nord explores Nordic people, ideas, technology, business and culture through interviews, visits and original stories — bringing Nordic perspectives to a wider world.

At a glance

Point Nord (北欧派) is an independent, bilingual conversation studio and video podcast based in Helsinki, Finland. It publishes long-form interviews, roundtables and short clips in English and Chinese with founders, executives, investors and researchers, on business, technology and research, with a focus on the Nordics, China and Europe.

What
An independent, bilingual conversation studio and video podcast
Formats
Long-form interviews, roundtables and short clips
Topics
Business, technology and research, with a focus on the Nordics, China and Europe
For
Founders, executives, investors, researchers, and anyone working between the Nordics and China
Languages
English and Chinese
Based in
Helsinki, Finland
Hosts
Ashley Xu, Sean Wang
Watch
YouTube, Bilibili
Contact
info@figventures.vc

Why we started

The Nordics build world-class technology, companies and research, yet many of these stories rarely travel beyond the region. At the same time, much of today’s conversation about business and technology is fast, loud and second-hand.

We want the opposite: slow enough to get to the point, close enough to the people who actually do the work, and open to listeners in Europe, North America and the rest of the world.

What sets us apart

  • A vantage point from the North

    We start from Helsinki and the Nordics, where trust, design and long-term thinking shape how things get built.

  • Nordic roots, global reach

    We record in Helsinki for listeners everywhere. Every episode page is published in English and Chinese, the two languages our team works in.

  • One question, first-hand

    Each conversation is built around a single question and told by someone who has lived it.

  • Built to last

    We choose questions that will still matter next year, not only this week’s headlines.

The name

Two speech bubbles facing each other: a conversation. Point is a point of view and a starting point. Nord is the north we speak from.

What we talk about

We leave out party politics, non-public business information and celebrity gossip.

Formats

One-on-one

20 to 30 minutes on a single question.

Small panel

Three voices with different experience. A conversation, not a debate.

Three forms

A full episode, three key points and short clips from each recording.

The hosts

Point Nord started from conversations we kept having in our work. We regularly sit down with founders, researchers and operators who give sharp, first-hand answers to hard questions, and most of those conversations end when the meeting does. We wanted to keep them.

Between us we bring experience in branding and storytelling, community building, intellectual property, AI-enabled products, international expansion, market entry, strategy, commercialisation, investment and fundraising, and we choose the questions we would want answered ourselves.

Ashley Xu

Host

Ashley works with early-stage startups on branding, marketing, storytelling and community management, as well as intellectual property, events, customisation and international expansion. She has a particular interest in AI-enabled products and services. At Point Nord she leads the conversations on brands, research and innovation.

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Sean Wang

Host

Sean works with early-stage companies on strategy, commercialisation and market entry, as well as fundraising, investment and management. He is especially interested in how companies enter new markets and build the capital to grow. At Point Nord he leads the conversations on business, markets and capital.

Want to talk?

Guests, partners and curious listeners are all welcome.

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One email when a new episode is out or an event is announced. Nothing else.